Cases i Associats


In the media business, the Brazilian paper Vencer is an example of maximum segmentation: it is aimed at the most ardent fans of a particular football club. In this case, the team that claims to have the largest fan base in the world: Flamengo. The newspaper attempts to satisfy its readers with sports news, but also with general news.

  • Edited in Rio de Janeiro, Brazil
  • Format 273 x 350 mm
  • Company Areté Editorial SA