Cases i Associats


Brazil’s middle-class has grown at a dizzying rate in recent years and today constitutes 50% of the population. Massa was created in this context. The newspaper filled a gap in the popular newspaper market and offered news, entertainment and services to the C-D classes of Salvador de Bahia. Produced by a multimedia team, the paper is published every day from Monday to Saturday and reaches an average daily circulation of 21.000 copies.

  • Edited in Salvador, Brazil
  • Format 289 x 378 mm
  • Company Grupo A Tarde
"Massa represents a segment of the population that was previously invisible"

Paulo Oliveira Associate Editor