In 2005 the group Maroc Soir rescued its namesake and leading paper, founded in 1902, and relaunched it on the market with a format and content that were completely new in Morocco. The newspaper became Morocco’s first quality tabloid; the only evening paper edited in French and with a profile that appeals to a young, middle-class audience.
- Edited in Casablanca, Morocco
- Format 289 x 390 mm
- Company Groupe Maroc Soir S.A.
"We decided to take a risk and invest in a completely new concept"